Every business needs marketing and for some that means creating a general advertising plan to attract the masses. However, if your business operates within a specialized industry, as many do these days, this approach will not attract your intended audience. Devoting time and resources to effectively identify a more targeted market can drastically help maximize

You may have noticed something different about Google recently and no, you are not going crazy. Not long ago, Google confirmed that its desktop search engine results pages would cease to display text ads on the right sidebar. Instead, up to four text ads will display above the organic listings and as many as three

With February winding down, we are looking at ways to capture Millennial engagement through unique efforts that cater specifically to this trendy generation. 2015 was poised as the year of the Millennial consumer, but how did that turn out? What about 2016? The question at hand, for many companies, is not “should we engage them”

Welcome to 2016! With 2015 now a year in review, we can reflect on the most impactful social media trends that took place. While no one can fully predict what will or will not intrigue the fickle minded consumers of today, we can put forth some trends that, given motion in 2015, are likely to

Have you ever been home watching an episode of your favorite sitcom and seen a pair of shoes or even a piece of furniture that you had to have? Product placement is no new idea. Consumer brands, manufacturers, and distributors have all partaken in the old-fashioned idea that seeing is believing. What most may not

The benefits of having a website designed and submitted to the internet depend on the nature of your business; and to the extent of which you choose to utilize the technology available to you. The degree of technology you decide to use often depends on a number of factors, the main one being budget restraints.