Last month, Google implemented its June 2019 Core Update between June 3rd and June 8th. During that same period it implemented its site diversity update on June 6th. These events prompted a lot of discussion and speculation beforehand and the predictable hand-wringing and angst afterward. As usual, sites that lost traffic were trying to figure

As one of the top digital marketing agencies in Milwaukee, we can tell you that brand voice is one of the most important things you need to develop.  Brand voice is an extension of your brand personality. While what you say about your brand is important, how you say it is essential. It lets your

It’s said that people eat with their eyes first and foremost. This is why every cooking competition TV show you’ve has a “presentation” evaluation category. But, beyond presentation of the actual food or beverage being served, those in the industry must also consider how appetizing their brand appears to new consumers. What components make up

Snapchat, a multimedia messaging app was developed in 2011 and has recently entered what we’ll call the “adolescent phase” of social media platforms. The kinks have been worked out, new features are being rolled out consistently, over 187 million users use the platform everyday and advertising was rolled out in 2016. However Snapchat advertising, Snap

When we work with clients that are new to digital, we always recommend they create a website or, if necessary, upgrade their existing website to meet current best practices. Why do we do this? Because, according to Forrester, 95% of people use search to discover or find out about products. And 94% of people use

2018 has been a big year Facebook and it’s only just begun. With so many Facebook changes happening on the platform, one question we get asked quite a bit is how will this impact our digital marketing efforts? The answer may surprise you. First, what are the Facebook changes? Facebook has rolled out several different

Ever scrolled through Instagram to see #AD or #PARTNER in the first few lines of a photo’s caption? Well, guess what, you’ve been influenced. Influencer Marketing is the latest in digital advertising trends and it’s not going anywhere. Not sure what an Influencer Marketing Campaign is and why it should be in your marketing mix?

In a world full of marketing buzzwords, Awareness Campaigns are a fan favorite. But most really don’t understand what’s entailed in Awareness Marketing and what it’s intended to do. Awareness Advertising is campaign messaging intended to educate and inform consumers about a brand, product or service. That’s it! If your goal is to sell a

Big Brands, Public Relations and Understanding Your Audience If you haven’t seen Pepsi’s ad starring Kendall Jenner you’re one of the lucky few. Released on April 4th, this 2-minute long video caused a backlash so loud that within 24hours Pepsi halted the rollout, released an apology and immediately dropped the ad like a hot cup